Wonderful Wharton Wednesdays: The Evolution of Sports Media

For anyone interested in hearing top executives from the sports media world speak about the changes in the industry over the last two decades, this is the event for you! Come hear Len DeLuca, former Senior Vice President of ESPN and Derrick Heggans, former General Manager of AOL Sports speak about their times as executives at top sports media corporations as well as their current endeavors in sports entrepreneurship and management! Food from Jimmy Johns will be served!

Date: Wednesday, April 17th, 2013

Time: 6:30 pm – 8:00 pm

Place: JMHH 255

RSVP on Facebook!

Discussion items will include:

  • Challenges and opportunities for networks, distributors and content creators
  • Content innovation
  • Enabling technologies
  • Trends in digital media
  • Digital media analytics
  • Social media integration
  • Rights valuation / negotiations
  • DRM / piracy concerns

Sponsored by:

Undergraduate Media & Entertainment Club

Undergraduate Sports Business Club

Phi Gamma Nu (Professional Business Fraternity)



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